This Just In from Outpatient Surgery:
Surgeons Take Out Ads to Explain “Board Certification” in Plastic Surgery
A group of board-certified plastic surgeons are fighting back against "unqualified professionals" who perform cosmetic procedures with a new advertising campaign educating the public about the meaning of board certification.
Read the full story at http://www.outpatientsurgery.net/news/2011/04/5-surgeons-take-out-ads-to-explain-“board-certification”-in-plastic-surgery.




Nipped, tucked, and wide awake?  Bargain plastic surgery procedure uses only local anesthesia but can be dangerous.  READ ARTICLE




Be Discerning About Advertisements

Are those amazing before-and-after photos you see in advertisements  "too good to be true"?
Many times, Yes!  Remember, advertising doctors may be showing the very best result they have ever had, or may be showing another doctor's results in order to persuade the public to believe that they will get a similar result. 

Advertising doctors can use before-and-after photos of patients who are not even their own patients!  For example, when a company develops a new surgical tool, such as for " laser liposuction", they typically have a brochure on the procedure with a before-and-after result that was achieved by the company during the testing process.  Then when they sell the machine to a doctor, the doctor can advertise the machine and show the same before-and-after photos used in the company's brochure, even though that is not the doctor's own patient. 

Also, beware of puffed-up credentials with doctors who have been trained in one field of medicine, such as family practice or general surgery, and then decide to become " cosmetic doctors".  These doctors often join various societies, academies, and boards which may not hold up to the standards of training, yet sound very impressive.  These are often the doctors who advertise the most: seemingly, because the more they advertise, the more it makes them appear to be legitimate and successful.  And, the longer the list of these various boards, societies and such, the more qualified a doctor may appear to be (even though they are typically far less qualified that a true plastic surgeon.)

So, how is the public to know?  It's simple: Potential patients need to be shrewd, discerning, and educated... and not gullible. 

First, know the qualifications of true cosmetic plastic surgeons.  Once you do, you will be able to differentiate these doctors from the others. 

Secondly, realize that advertisements are meant to be persuasive.  Advertising doctors want your business and they may do whatever it takes to get it,  including showing unrealistic before-and-after photos and exaggerating their own credibility. 

Third, realize that medical advertisements are not regulated by any medical committee, society, or laws and, therefore, these doctors can claim anything they want, even if it is not true.

Finally, realize that the best advertising is by "word of mouth" from satisfiedpatients. 

True plastic surgeons have devoted their careers to making people feel and look better by utilizing their extensive medical and surgical training and expertise.  They are not other types of doctors who decide to do cosmetic plastic surgery procedures "on the side" or as part of a "med-spa."  If you want a realistic result by a truly qualified plastic surgeon at a fair price, DO NOT look to advertisements to find it.   Ask around.  Do your homework.  Choose your doctor wisely!